Fix who you target, what you say and how buyers find you, in 90 days.
Start with a Free GTM & AI Visibility Review: 30 minutes on your ICP, your message and your search presence, free. If there's a fit, the 90-Day GTM Build fixes the biggest gaps with your team and hands you a system you own.
Start with a free call. If there's a fit, we fix it together over 90 days.
Step 1 · Free
Free GTM & AI Visibility Review
30 minutes. We look at your ICP, your message and how buyers (and AI tools) find you. I point out the two or three gaps costing you the most, and what I'd fix first.
What you get
A read on your ICP, your message and your search presence, including AI tools like ChatGPT, done live on the call
The two or three gaps costing you the most, ranked by likely revenue impact
What I'd fix first, and roughly what it would take
What I need from you
30 minutes
Your website and whatever numbers you already have — no prep deck needed
90 days with your team. We fix who you target, what you say and where buyers find you, including AI search, then connect it to pipeline and hand it all over.
How the 90 days run
Days 1–30 · Diagnose customer interviews, ideal customer profile, message and AI visibility audit
Days 31–75 · Rebuild build and launch positioning, content, AI search presence and reporting
Days 76–90 · Hand over handover, training and a GTM playbook your team owns
What you get
An ideal customer profile and positioning your team agrees on
Rewritten core messaging: site, sales emails and pitch
Content and channels aimed at the buyers you actually want
A presence AI tools like ChatGPT, Perplexity and Google's AI answers can find and recommend
Reporting that ties all of it to pipeline, read by marketing and sales from the same view
A GTM playbook, documentation and training for everything above
What I need from you
A leader who owns the number and can make decisions
Access to your analytics, CRM and a few customers to interview
Roughly half a day a week from the people who'll run it after
After day 90
Your team runs it. There's no retainer and nothing switches off.
I'm available for questions for 30 days after handover, at no cost.
If you want ongoing help later, we agree it separately — never as a default.
Everything below is yours, documented, with your team trained to run it. Nothing switches off when I leave, and there is no retainer to keep it working.
01
The GTM playbook
Who your ideal customers are, what you say to them, where they find you and who does what. Written down, not in my head.
02
The reporting
One view of pipeline and revenue that marketing and sales both read from, so the quarterly argument stops.
03
The messaging
Positioning, site copy and sales emails your team can update themselves as the product moves.
04
The AI search presence
The pages, answers and signals that help AI tools like ChatGPT understand and recommend you, plus a simple way to keep checking that they do.
03Results
Results from recent work
A recent engagement, and what changed by the end of it.
120%
Increase
Pipeline up 120% in under six months
A technology company had little presence in its market. We rebuilt who it targeted, what it said and the content that brought buyers in. Within six months, qualified pipeline had more than doubled.
Qualified pipeline
Before
Six months later
What clients say
“
We were posting regularly but it wasn't going anywhere, and we couldn't tell which posts were worth the effort. Swapan built us a social strategy with a plan behind it, and our engagement went up 82%. The difference was having a reason for each post rather than just filling a calendar.
Mark Demirjian
CEO, RingnBring
“
Guests were finding us through the booking sites and almost nowhere else, so we were paying commission on business that should have been ours. Swapan rebuilt how we show up online, and we now get found by people looking for a hotel like ours, not just a room.
Ghassan Fares
CEO, City Inn Palace Hotel
“
We had the business but not the brand, so we were explaining ourselves in every conversation. Swapan built the digital strategy and the brand together, and we grew 160%. Prospects now arrive already knowing what we do.
Arpit Garg
Founder, GPC
04The alternatives
How this is different
You have other options, and some of them are the right call. Here's how I'd compare them.
The alternative
What they sell
How this is different
A marketing agency
Ongoing execution on a monthly retainer
I fix the strategy behind the campaigns (who you target, what you say and where buyers find you), build it with your team, then hand it over. No retainer.
A fractional CMO
A part-time leadership seat, usually for many months
Fixed scope, fixed 90 days, clear handover. I'm not filling a seat on your org chart.
An AI consultant
Tool selection, AI strategy, automation projects
I start from your go-to-market, not the tools: first making sure AI search tools recommend you, then using AI inside your team only where it pays back.
A big consulting firm
Strategy and a recommendation, usually delivered by a team
You work with me directly, and the work ends with a running system rather than a deck.
A marketing agency
What they sell
Ongoing execution on a monthly retainer
How this is different
I fix the strategy behind the campaigns (who you target, what you say and where buyers find you), build it with your team, then hand it over. No retainer.
A fractional CMO
What they sell
A part-time leadership seat, usually for many months
How this is different
Fixed scope, fixed 90 days, clear handover. I'm not filling a seat on your org chart.
An AI consultant
What they sell
Tool selection, AI strategy, automation projects
How this is different
I start from your go-to-market, not the tools: first making sure AI search tools recommend you, then using AI inside your team only where it pays back.
A big consulting firm
What they sell
Strategy and a recommendation, usually delivered by a team
How this is different
You work with me directly, and the work ends with a running system rather than a deck.
05The fit
Is this a good fit?
The free review is the easiest way to find out. Here's who it usually works for.
A good fit if
Companies with $1M–$25M in annual revenue
You have a real product, paying customers and numbers you can measure — selling to businesses or to consumers.
Growth has slowed after the early wins
What worked early (the founder's network, referrals, a few big accounts) isn't bringing in enough of the right buyers, and they aren't finding you on their own.
A leader who owns the number
Usually the CEO or founder, or the head of revenue or marketing, with a small team ready to change how it works.
Probably not a fit if
You don't have paying customers yet
Before revenue, the priority is finding what people will pay for. The review has little to work with.
You want an agency to run campaigns
I fix the go-to-market behind the campaigns and hand it over. I don't sell ongoing execution.
You need an enterprise-scale programme
Large companies usually need a firm behind the work, security reviews and procurement. That isn't this.
06Investment
What this costs
And why it's quoted the way it is.
The review is free
30 minutes, no charge and no obligation. If it isn't a fit, I'll say so on the call.
The build is a fixed fee
Agreed before we start and quoted after the review, once I've seen your numbers and we've scoped the 90 days together. It doesn't move unless you change the scope.
No retainer, no hourly billing
The engagement ends on day 90. You're not signing up to a monthly cost that continues once the work is done.
Why it isn't a list price
The work is scoped to what your go-to-market actually needs. Quoting before I've seen your numbers would mean guessing, and you'd pay for the guess.
Still not sure? The call is free and there's no pitch if it isn't a fit.
What size of company do you work with?
Companies with $1M–$25M in annual revenue, paying customers and someone responsible for selling. Growth has usually slowed after the early wins. It makes no difference whether you sell to businesses or to consumers.
Do you only work with software companies?
No. Many of my clients sell software, but the approach fits any company — selling to businesses or to consumers — where the purchase is considered rather than impulse.
How is this different from hiring a marketing agency?
An agency runs campaigns month after month. I fix the strategy behind them (who you target, what you say, and where buyers find you), build it with your team over 90 days, and hand it over.
How is this different from a fractional CMO?
A fractional CMO joins your leadership team part-time, usually for many months. My work is a fixed 90-day project with a clear handover.
Do I need a large team for this?
No. Most clients have a small marketing team and a few salespeople. I build the system around the team you have.
How soon will we see results?
You'll have a clear plan within the first 30 days. How soon pipeline grows depends on the length of your sales cycle.
What happens on the free call?
We look at your ICP, your message and how buyers (and AI tools) find you, for 30 minutes. You leave with the two or three things I'd fix first, whether or not we work together.
We've hired consultants before and nothing changed. Why is this different?
Most consulting ends with a recommendation. This ends with a working system your team has built with me and knows how to run.
Where does AI fit in?
In two places. First, making sure AI tools like ChatGPT and Perplexity know and recommend you. Second, using AI inside your team only where it saves time or money, such as research, first drafts and reporting. If a tool doesn't pay for itself, I won't recommend it.
Are you a sales consultant?
No. I don't train sales teams or run sales processes. I fix the go-to-market that feeds sales (your ideal customer, your message and your visibility), so the leads that reach sales are the right ones.
What does go-to-market actually cover?
Who you sell to, what you say to them, where they discover you (including AI search), and how that turns into pipeline. It's the strategy that sits between your product and your sales team.
What is AI search visibility (GEO)?
Generative Engine Optimization is making sure AI assistants like ChatGPT, Perplexity and Google's AI answers understand your company and include it when buyers ask for recommendations in your category.
Free tool · no sign-up
Not ready for a call? Check where you stand first.
Answer a few questions about your funnel. The Revenue Leak Calculator shows which stage is most likely costing you revenue. It takes two minutes, and there's no sign-up.
