Resources for Your Go-to-Market
Articles, playbooks, free tools and guides on who to target, what to say, and how buyers find you, from Google to ChatGPT.
Blog
Articles on go-to-market, AI search and growth: who to target, what to say, and how buyers find you, including in ChatGPT and Google's AI answers.
Playbooks
Long-form playbooks with the frameworks behind the work: step-by-step guides you can hand to your team and put to use.
Newsletter
A free email newsletter with one clear idea on growth at a time. Also on LinkedIn: Marketing, Rewired (384 subscribers) and Growth OS.
Guides
Ranked lists comparing the tools behind a go-to-market: AI tools, marketing and sales software and business platforms, with pros, cons, pricing and a top pick for each.
Reviews
Hands-on reviews of the software a growing team relies on, so you can pick the right tool before you commit to it.
Whitepaper
How autonomous AI agents change the shape of a growth engine: what agentic architecture actually is, where it pays off, and what running one demands of your data and your team.
Practical reading for founders and marketing leads
Most growth problems start upstream of sales: an ideal customer that has drifted, a message that no longer fits, or buyers who can't find you, now including in AI search. Everything here is written to help you fix one of those, in plain words.
Start with the articles and free tools. If you want a second opinion on your own go-to-market, the Free GTM & AI Visibility Review is free and takes 30 minutes.
Go-to-Market Strategy
Ideal customer profiles, positioning and messaging, channel choice, and connecting it all to pipeline.
AI Search & Practical AI
How buyers use ChatGPT, Perplexity and Google's AI answers to find vendors (GEO and AEO), and where AI inside a team actually pays for itself.
Software Teardowns & Reviews
Hands-on evaluations of business software and AI platforms, with honest pros, cons and pricing.
Frequently Asked Questions
What's free, how often it changes, and how to ask for something specific.
Are these resources free?
The articles, free tools, guides, reviews and newsletter are free to read and share with your team. Some playbooks are paid; each one's page shows its price.
How often is this updated?
New articles and reviews are added as they're written, and guides are revised when the tools they cover change.
Can I request a custom guide or software review?
Yes. If there's a go-to-market or AI search question you want covered, or a tool you want reviewed, suggest it through the contact page.