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The Growth Marketing Playbook

Growth isn't just about acquiring users—it's about building a sustainable engine that drives revenue, retention, and referral. This playbook breaks down the frameworks used by top B2B SaaS companies to scale from $1M to $10M ARR and beyond.

Align your product, marketing, and sales teams around a unified North Star Metric. Master channel strategy, experimentation loops, and the power of retention to build a predictable growth machine.

85 Pages
October 2024
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What You Will Learn

Actionable frameworks and proven strategies you can implement immediately. Get the insights and tools to drive measurable results.

This guide equips you with practical frameworks and actionable insights to transform your approach and achieve breakthrough results in your field.

Build a compounding growth engine
Identify high-leverage growth channels
Optimize your conversion funnel
Implement data-driven experimentation
Align product, marketing, and sales teams
Stack of colorful books

Table of Contents

A sneak peek into the chapters included in this guide.

01The Foundations of Growth Marketing
02Defining Your North Star Metric
03Channel Strategy & Selection
04The Experimentation Framework
05Retention: The Silent Growth Killer
06Scaling Your Growth Team

Meet the Author

Swapan Kumar Manna

Swapan Kumar Manna

Founder of Oneskai | Growth & AI Strategy Expert

Swapan is a seasoned strategist specializing in growth marketing, product innovation, and AI transformation. With over a decade of experience helping startups and enterprises scale, he brings practical frameworks and actionable insights to every guide he creates.

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