01
Market research
Start with the people you want to reach. Build your campaign around what your market needs.
Back to playbooksThe Growth
Marketing/Digital playbook
The Growth
Marketing
Playbook.
A step-by-step guide to planning, running, and optimizing campaigns that drive real revenue — not just clicks and followers.
Plug-and-play frameworksSwipe files & worksheets
Explore what’s insideMarketing / Playbooks2026
From strategy to execution
The Growth
Marketing
Playbook
Swapan Kumar Manna
Frameworks. Swipe files. Worksheets.
PDF editionRead. Apply. Optimize.
01Plan with a clear direction
02Run campaigns with purpose
03Optimize for real revenue
Inside the playbook
A clearer path from
research to revenue.
Six connected areas to help you plan, run, and improve your marketing. Know what to work on, and what comes next.
02
Offer creation
Connect your product’s value to a clear offer that gives your audience a reason to act.
03
Content strategy
Give your content a purpose. Bring your message, audience, and campaign goals together.
04
Funnels
Map the journey from first interaction to purchase, with a clear next step at every stage.
05
Email sequences
Keep the conversation going with email that moves prospects through the buying journey.
06
Analytics
Understand what is working, find where momentum drops, and improve your next campaign.
Built to be used. Apply the frameworks, swipe files, and worksheets to your product, service, or personal brand.
Get your copy
Meet the author
Swapan Kumar Manna
Strategy, growth & marketing advisor
Swapan specializes in growth marketing, product innovation, and AI transformation. He writes practical playbooks with frameworks you can put to work.
Meet your strategist$50M+
Revenue impact
20+
SaaS companies scaled
10+ yrs
Growth experience
Your next campaign starts here
Turn your next move
into a clear plan.
Delivered as a PDF. Plug-and-play frameworks, swipe files, and worksheets you can apply directly to your own product, service, or personal brand.
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