Research & Strategy

Product & Strategy

Building, positioning, and scaling products with clear strategy, execution frameworks, and market insight.

PivotStrategyStartup
When to Pivot vs When to Double Down: A Founder's Dilemma
May 30, 2026

Decision matrix for pivots: 4 types with success rates. Data-driven decision framework and 60-day pivot plan.

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GtmGo-to-marketLaunch
Go-to-Market Strategy for Launch: A Phased Approach
May 23, 2026

5-phase GTM: Pre-launch validation, launch, early customer, optimization, scale. With metrics.

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IcpBuyer-personaSegmentation
Building Your ICP (Ideal Customer Profile) in 7 Steps
May 16, 2026

Step-by-step framework to define your ICP: firmographics, buyer roles, pain points, decision process.

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MetricsPmfRetention
Metrics That Prove You Have Product-Market Fit
May 9, 2026

The Big 3 PMF metrics: retention 70%+, LTV:CAC 2:1+, referral rate 20%+.

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Product-market-fitPmfSaas
Finding Product-Market Fit: The Data-Driven Framework for SaaS Founders
May 2, 2026

Measurable signals of product-market fit: retention, LTV:CAC, referral rates. With the PMF Dashboard.

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SaasProduct strategyAi
AI‑Native Product Strategy: Turning Legacy SaaS into an AI‑First Platform
December 11, 2025

An AI-native product strategy is essential for legacy SaaS survival. Learn the roadmap to transform your platform, rebuild data infrastructure, and compete with AI-first challengers in 2025.

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