Free tools for the questions behind your go-to-market
Where growth is stuck, who you're really selling to, and what to say to them. Each tool gives you a result in minutes, before it asks for anything.
- Tools
- 17 live
- Cost
- Free, no card
- Sign-up
- Result first, email optional
- 01DiagnoseWhere is growth stuck?8 tools · 11 min
- 02Get foundCan AI assistants find us?3 tools · 3 min
- 03UnderstandWho are we selling to?2 tools · 5 min
- 04ActivateWhat do we say, and where?4 tools · 7 min
Pick the question you're working on
Every tool is free. Each card says how long it takes, how it works, and whether it asks for an email.
- 01Diagnose
Where is growth stuck?
Find the constraint before you spend more on growth.
8 free tools
Revenue Leakage Calculator
Free revenue leakage calculator. Five numbers show how much revenue you earn but never collect, from discounts, unpaid bills, unbilled work and refunds, charted with a fix for each.
- About 2 minutes
- Runs in your browser
- 100% free · no email needed
Sales Pipeline Calculator
Free sales pipeline calculator. Work back from your revenue target to the deals, pipeline coverage and leads you need, when they must exist, and which lever cuts the number most.
- About 2 minutes
- Runs in your browser
- 100% free · no email needed
LTV:CAC & CAC Payback Calculator
Free customer lifetime value to acquisition cost (LTV:CAC) and payback calculator for subscription (SaaS) and repeat-purchase businesses. See how long a customer takes to pay back, their lifetime value in gross profit, and the most you can afford to spend to win one.
- About 2 minutes
- Runs in your browser
- 100% free · no email needed
Google Ads Cost Calculator
Free Google Ads cost calculator. Enter your monthly budget, cost per click and conversion rates to see the leads, sales, cost per sale, return on ad spend (ROAS) and profit your ads bring in, and the most you can pay per click.
- About 1 minute
- Runs in your browser
- 100% free · no email needed
Meta Ads Cost Calculator
Free Meta ads cost calculator for Facebook and Instagram. Enter your monthly budget, cost per lead and how many leads buy to see your sales, revenue, return on ad spend, profit and the most you can pay per lead.
- About 1 minute
- Runs in your browser
- 100% free · no email needed
Email Marketing ROI Calculator
Free email marketing ROI calculator. Enter your list size, how often you send, click and conversion rates, order value and costs to see the orders, revenue, profit and return a month of email brings in.
- About 1 minute
- Runs in your browser
- 100% free · no email needed
Month-on-Month Growth Calculator
Free month-on-month growth calculator. Enter a starting value, the value now and the months between to see your compound monthly growth rate (CMGR), yearly growth, doubling time and when you'll reach a target.
- About 1 minute
- Runs in your browser
- 100% free · no email needed
Discount Impact Calculator
Free discount impact calculator. See how many more sales a discount needs just to break even, whether your promotion's expected lift covers it, and what a price rise would let you lose instead.
- About 1 minute
- Runs in your browser
- 100% free · no email needed
- 02Get found
Can AI assistants find us?
Check what ChatGPT, Claude, Perplexity and Google's AI can see.
3 free tools
SEO ROI Calculator
Free SEO ROI calculator. Enter what SEO costs, the extra organic traffic you expect, your conversion rate and customer value to see the customers, profit, return and the month SEO pays for itself.
- About 1 minute
- Runs in your browser
- 100% free · no email needed
AI Crawler Checker
Free AI crawler checker. See whether ChatGPT, Claude, Perplexity, Google AI Overviews and Copilot can read your site, in robots.txt and through your firewall, with a fix you can copy.
- About 1 minute
- Checks your live site
- 100% free · no email needed
llms.txt Generator
Free llms.txt generator and validator. Builds an llms.txt from your own pages and sitemap, checked against the official spec, ready to edit, copy or download.
- About 1 minute
- Reads your live site
- 100% free · no email needed
- 03Understand
Who are we selling to?
Get clear on the buyer, their triggers and their objections.
2 free tools
Ideal Customer Profile Generator
Free AI ideal customer profile (ICP) generator. Say what you sell and get three ideal customer profiles, ranked by fit: company size, who decides, buying triggers, who to skip and a LinkedIn search to find them.
- About 2 minutes
- AI-assisted
- 100% free · all 3 profiles with your email
Buyer Persona Generator
Free AI buyer persona generator for businesses (B2B) and consumers (B2C). Add your website and what you sell, and get up to three buyer personas: goals, pain points, buying triggers, objections and the channels they trust.
- About 3 minutes
- AI-assisted
- 100% free · full personas with your email
- 04Activate
What do we say, and where?
Turn that clarity into content and messages.
4 free tools
Homepage Clarity Check
Free homepage clarity check. See whether a visitor can tell what you offer, who it's for, why you, and what to do next in about ten seconds, with a 12-point checklist and a fix for each gap.
- About 1 minute
- Reads your live homepage
- 100% free · no email needed
Positioning Statement Generator
Free AI positioning statement generator built on April Dunford's method. Get a positioning statement, a one-liner, the full positioning canvas, homepage headlines and an honest list of weak spots.
- About 2 minutes
- AI-assisted
- 100% free · headlines and weak spots with your email
Cold Email Generator
Free AI cold email generator and checker. Get three first emails from different angles and two follow-ups, each checked for length, reading level, one clear ask and spam words, or paste your own to grade it.
- About 2 minutes
- AI-assisted, checker without AI
- 100% free · all emails and follow-ups with your email
Content Idea Generator
Free AI content idea generator. Say what you sell and who it's for, and get 25 content ideas, each with a funnel stage, search intent, target reader, angle and keyword.
- About 2 minutes
- AI-assisted
- 100% free · all 25 ideas with your email
Useful before they ask for anything
Three rules every tool here follows, including the ones still to come.
01
A result comes first
Every tool shows you a real result before it asks for anything. Where it asks for an email, the full result is still free.
02
Estimates say they're estimates
Scores and numbers are starting points. Where a tool relies on assumptions rather than measured data, the result tells you.
03
Your inputs stay yours
Nothing you type is sold or shared. The calculator never leaves your browser, and the AI tools don't store what you describe.
Before you run a tool
Cost, your data, accuracy, and what to do with the result.
Got a result and not sure what it means?
Bring it to a free review01Are the tools free?
Yes, all of them, with no card and no account. Some ask for your name and email to show the full result, and that's free too; the card for each tool says which. If you do, you'll also get occasional emails with new tools and playbooks, and you can unsubscribe any time.
02What happens to what I type in?
The Revenue Leakage Calculator runs entirely in your browser and sends nothing anywhere. The AI tools send your description to an AI model to write the result; this site doesn't keep it. If you add your email to see a full result, your name and email go to the email list and nowhere else.
03How accurate are the results?
Treat them as a well-reasoned starting point, not a verdict. The Revenue Leakage Calculator works only from the numbers you enter; its prefilled boxes are starting guesses for you to replace. AI-written personas and ideas are drafts to check against what your own customers tell you.
04Can I save or share what I get?
Yes. The Revenue Leakage Calculator and the Buyer Persona Generator print to PDF from your browser, and the Content Idea Generator downloads your ideas as a CSV or a printable page.
05What should I do with the result?
Pick the one thing it points to and fix that first. If you'd like a second opinion, bring the result to a free GTM & AI visibility review and we'll go through your real numbers together.
06Will there be more tools?
Yes. New tools are added here as they're built, and the newsletter announces each one.