Marketing, Rewired.
Practical ideas on making your marketing useful, credible, and recognizably yours in the AI era. One idea per issue, published on LinkedIn and posted here in full — so you can read it without an account and send someone the link.
What you get
- One idea per issue, argued properly. That is the whole commitment.
- The same edition on LinkedIn and on this site, public, so you can read it wherever you already are.
- A named idea you can carry into a meeting and use out loud.
- The limits, written down — including where the argument does not hold.
What you will not get
- News roundups you could have got anywhere.
- Vendor comparison tables.
- The ten best anything.
- A sales sequence wearing a newsletter's clothes.
Issues
Every issue, public.
Every issue goes out on LinkedIn and is posted here in full the same day. Nothing is members-only, and nothing needs an account to read — so there is always a link you can send someone.
The archive is being moved here.
Past issues of Marketing, Rewired are on LinkedIn today. They are being posted here in full so you can read them without an account — until then, the whole run is one click away.
Read past issues on LinkedInRead it on LinkedIn
Marketing, Rewired publishes on LinkedIn, where 384 people already subscribe. Every issue is also posted here in full, so you can read it without an account and link to it from anywhere.
Marketing, Rewired
384 subscribers on LinkedIn
Practical ideas on making your marketing useful, credible, and recognizably yours in the AI era.
Subscribe on LinkedInOpens LinkedIn. You keep the subscription there.
Why join
AI made it cheap for everyone to publish the same competent, forgettable marketing. This is about doing the opposite: work that is useful, that holds up when someone checks it, and that still sounds like you wrote it.
One idea, argued properly
Every issue makes a single argument you can take into a meeting and use out loud — with the limits written down, including where it does not hold.
Recognizably yours
Most marketing now reads like it came out of the same tool, because it did. A lot of what I write is about how to stop sounding like everyone else.
Useful before it is clever
Something you can apply to this quarter's marketing, not a trend piece about where the industry is heading.
Founders & CEOs
Marketing is still yours to own, and you want it to sound like the company.
Marketing leads
Shipping the work, and tired of everything reading the same.
Demand gen & growth
Trying to make content earn pipeline rather than impressions.
Consultants & operators
Selling marketing advice clients have to believe.
Before you subscribe
The questions that usually come first.
A newsletter for founders and marketing leads. Each issue is a single argument about making marketing useful, credible, and recognizably your own in the AI era — not a roundup of the week's news.