I write about how growing companies get found, get chosen and keep growing. That covers who you should sell to, what you should say to them, and how buyers discover your business on Google and in AI tools like ChatGPT. Every email is short, practical and focused on one idea you can put to use straight away.
If you already spend time on LinkedIn, you can also follow my two newsletters there. Each one has a different focus, and both are completely free.
384 subscribers on LinkedIn
Written for founders and marketing leads who want marketing that people actually trust. Each issue makes one clear argument, in a voice that still sounds like your company.
On LinkedIn
Written for founders and growth leads who want a repeatable system for growth. Each issue covers one piece of it, from choosing your ideal customer to getting recommended by AI search tools.
Every issue I publish on LinkedIn is also posted here in full, so you can read it without creating a LinkedIn account.
Marketing, Rewired
Past issues are on LinkedIn at the moment. I'm gradually adding them here as well, so you'll be able to read them without an account.
Open on LinkedInGrowth OS
Past issues are on LinkedIn at the moment. I'm gradually adding them here as well, so you'll be able to read them without an account.
Open on LinkedInQuick answers to the usual questions.
You'll get short emails, each one built around a single practical idea. I write about finding the right customers, choosing what to say to them, and getting discovered on Google and in AI tools like ChatGPT.