How the 90-Day GTM Build works
A fixed-scope, 90-day project for companies with $1M–$25M in annual revenue. We fix who you target, what you say and how buyers find you, including in AI search, and hand the system to your team.
Free tool · no sign-up
Not ready for a call? Check where you stand first.
Answer a few questions about your funnel. The Revenue Leak Calculator shows which stage is most likely costing you revenue. It takes two minutes, and there's no sign-up.
Check my revenue leaksComing soon: AI Search Visibility Check
What happens, and when
I work with your team and your real numbers. We fix things in order, starting with what costs you the most, and use AI only where it saves time or money.
Diagnose
Find what's holding your go-to-market back before you spend more.
I talk to your customers, your team and your buyers' alternatives, and audit your ICP, message, channels and AI search visibility.
Ranked gap list
A short written list of what's holding your go-to-market back, what each gap costs, and the order to fix them in.
Plan the fix
Decide what to change before touching a tool.
We agree your ideal customer profile, the message that speaks to them, the channels worth your time, and how you'll show up in AI search.
The 90-day plan
A working plan your team can act on, with each change tied to a number we'll track.
Rebuild
Ship changes you can measure.
We sharpen your positioning and message, rebuild the content and channels that bring in the right buyers, make sure AI tools like ChatGPT recommend you, and set up reporting that ties it all to pipeline. We work in short cycles, so each one puts something live.
A go-to-market your team can run
New messaging live, content and channels running, an AI search presence in place, and reporting that shows which channels bring in pipeline.
Hand over
Your team runs it without me.
Your team gets the playbook, the dashboards and the training to keep improving the system on its own. Check-ins afterwards are optional.
GTM playbook, reporting and training
Everything documented and owned by your team, with a review of results against the numbers we started from.
Start with your numbers.
The first step is the Free GTM & AI Visibility Review. It's free and takes 30 minutes. We look at your ICP, your message and how buyers (and AI tools) find you, and you leave with the two or three things I'd fix first.