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Sales & Revenue• Free Playbook · 2026 Edition
The Outbound Playbook
What wins is a clear offer, sent to the right people, by a team that shows up every day for 90 days.
An outbound agency pitched us. They offered to run LinkedIn and cold email through the profiles of six people on our team, and in return they wanted a share of every deal we closed. The pitch was good, so I took it apart to understand how it really worked. There is no secret: it is a set of well-known tools, joined up in a smart order and run with real discipline every working day. This guide is that system, written out in full so that any team can build it in-house.
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21 Pages
Digital Edition • High Resolution PDF
By the numbers · 2026
Six numbers that should sit on your desk
6
team members sending on LinkedIn
12
email inboxes, two per person
30–40
meetings a month, once it is running well
Core Curriculum
Inside the Playbook: What You Will Learn
Decide exactly who you are selling to
Set up six LinkedIn senders and 12 email inboxes the safe way
Build a lead list of around 4,500 good leads a month
Run the sequence: a connect request, 3 LinkedIn messages and 2 cold emails
Turn replies into meetings with a personal proposal and follow-up
The tools, monthly costs, team roles and your first 90 days
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Complete Table of Contents
The Outbound Playbook
Pages 01–18•Free Playbook · 2026 Edition
I
Part 1 · Chapters 01–04SECTION SPREAD
OVERVIEW
Section 1
Essential frameworks and step-by-step executive methodologies structured for leaders.
CH 01
The whole system on one page
CH 02
The numbers: what to expect
The Outbound PlaybookPage 01
CHAPTER DETAILS VERIFIED BLUEPRINT
CH 03
Step 1 · Decide who you are selling to
CH 04
Step 2 · Set up your senders
Operator Takeaway
Includes field-tested worksheets, diagnostic scorecards, and board-ready templates with this volume.
Page 02
Part 1(Chapters 01–04)
Spread 1 of 4Expert Authority
Meet Your Strategist
Learn directly from a strategist who has spent a decade scaling SaaS companies and advising executive teams.
Swapan Kumar Manna
Go-to-market & AI search strategist
Swapan Kumar Manna is a go-to-market and AI search strategist and Founder & CEO of Oneskai. He has spent 14+ years helping companies get found, get chosen and grow.
14+
Years in GTM & growth
20+
Companies advised
4
Brands built
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