Free AI positioning statement generator
Built on April Dunford's method: start from what buyers would use instead. Get a positioning statement, a one-liner, the full canvas, three homepage headlines and an honest list of weak spots.
- Cost
- 100% free
- Method
- Dunford + Moore
- Headlines
- Free with your email
This site doesn't store what you type.
See what comes back
An example for a fictional shipment-tracking company. Notice the proof lines: the tool tells you what evidence to gather instead of inventing numbers.
Positioning statement
For logistics leads at mid-size manufacturers who learn about late shipments from angry customers, Acme is shipment visibility software that flags delays hours earlier by reading 40 carriers directly. Unlike spreadsheets or the ERP's shipping module, it needs no re-keying and updates as carriers do.
One-liner · See every late shipment before your customer does.
The positioning canvas
Built in April Dunford's order: alternatives first, category last.
01 · What they'd use instead
- Spreadsheets and email. Someone re-keys every order and nobody sees a delay until a customer calls.
- The ERP's shipping module. Built for finance, not for the people chasing carriers; updates arrive a day late.
- Hiring another coordinator. Adds cost without fixing the missing live view.
02–03 · What only you do, and what it's worth
- Reads carrier updates directly from 40 carriers→ Late shipments show up hours earlier, before the customer notices.Gather: average hours saved per delay at two customers.
- Imports orders from the ERP without re-keying→ Coordinators stop copying data and spend the time on exceptions.Gather: hours of re-keying removed per week.
04 · Who cares most
Logistics leads at manufacturers with 200–1,000 staff shipping to business customers
- Ship through several carriers
- Run on an ERP like SAP or NetSuite
- Have been burned by a late delivery to a key account
05 · Market category
Shipment visibility for mid-size manufacturers
Buyers already budget for visibility; "mid-size manufacturers" tells them it isn't an enterprise freight platform.
Homepage headline options
Option 1
See every late shipment before your customer does
Acme reads 40 carriers directly, so delays show up hours earlier, without re-keying a single order.
Option 2
Stop chasing carriers in spreadsheets
Live shipment status for mid-size manufacturers, straight from your ERP and your carriers.
Option 3
The shipment view your ERP was never built to give you
Built for the people who chase deliveries, not for the finance team.
Weak spots to fix
- No proof yet: the earlier-warning claim needs a number from a real customer.
- "40 carriers" is a feature; lead with the outcome (no surprise delays) and use it as proof.
How the Positioning Statement Generator works
- 01
Say what you sell
One or two sentences on your product or service. Add your website if you like.
- 02
Name the alternatives
What buyers would use if you didn't exist: a competitor, spreadsheets, hiring someone or doing nothing. Positioning starts here.
- 03
Say what only you do
The capabilities the alternatives lack, who values them most, and any proof you have. Generic claims are flagged as you type.
- 04
Read your positioning
A positioning statement, a one-liner and the five-part canvas: alternatives, unique attributes, value, best-fit customers and market category.
- 05
Get headlines and weak spots
Add your name and email to see three homepage headline options and an honest list of what to fix, free.
Built and maintained by Swapan Kumar Manna, go-to-market and AI search strategist. Updated .
Questions about the Positioning Statement Generator
What it does, what it costs, and how far to trust the result.
01What is a positioning statement?
One or two sentences that say who your product is for, what problem it solves, what kind of product it is, and why it beats the alternative. It guides your messaging; it isn't usually published word for word.
02What's the positioning statement template?
Geoffrey Moore's form from Crossing the Chasm: "For [target customers] who [need], [product] is a [category] that [key benefit]. Unlike [main alternative], it [key difference]."
03What is April Dunford's positioning method?
From her book Obviously Awesome: work out the competitive alternatives first, then the unique attributes you have that they lack, the value those deliver, the customers who care most about that value, and finally the market category that makes the value obvious.
04Why start with the alternatives?
Because buyers judge you against what they'd do otherwise, which is often a spreadsheet, an agency or doing nothing, not just named competitors. What makes you different only means something next to that.
05Will it make up proof or numbers?
No. Where a claim needs evidence, it tells you what to gather instead of inventing a figure. If you add your own proof, it uses it.
06Is the positioning statement generator free?
Yes, completely free, with no card and no account. The statement, one-liner and canvas show straight away; add your name and email to see the headline options and weak spots, also free.
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