Free homepage clarity check
Visitors decide in about ten seconds whether to stay. Find out if yours can tell what you offer, who it's for, why you, and what to do next, with a 12-point checklist and a fix for each gap.
- Cost
- 100% free
- Checks
- 12-point checklist
- Not needed
We read your homepage once, the way a visitor's browser does. Nothing is stored.
See what comes back
An example for a typical software homepage: buzzwords, five competing buttons and no proof. Yours shows the same checks for your page.
Clarity score
63
Unclear in places
6 of 12 checks to fix or improve.
What a visitor sees first
The all-in-one, AI-powered platform to transform your operations
We help businesses streamline workflows and boost productivity with our innovative solution. Our team is committed to delivering excellence.
The five-second read
- What do you offer?vague
- “Some kind of business software. Not sure what it actually does.”
- Who is it for?vague
- “Businesses, but no idea what size or which industry.”
- Why you?missing
- “Nothing here says why it's better than what I use now.”
- What should I do next?vague
- “Learn more, maybe. Five buttons compete.”
A clearer opening screen to try
Weekly operations reports, written for you
For operations managers at 50–500 person companies who lose Mondays to spreadsheets.
See a sample reportThe checklist
Biggest problems first.
- Fix
Specific, not generic
Claims every competitor makes: "AI-powered", "all-in-one", "innovative", "solution".
Fix: Say what the AI does for the buyer, e.g. "drafts the weekly report for you".
- Fix
Talks about the visitor, not the company
"You/your" once, "we/our/us" 4 times.
Fix: Rewrite sentences about the company as what the visitor gets.
- Fix
A search description
No meta description, so search engines and AI tools guess one.
Fix: Write a 140–160 character description of what you offer and for whom.
- Improve
The next step says what happens
Buttons like "Learn more" don't say what happens next.
Fix: Name the outcome: "Get my free audit" beats "Submit".
- Improve
Not too many choices
5 buttons or links in the opening screen.
Fix: Keep one main button and at most one secondary option.
- Improve
Proof near the top
No numbers, customer names or ratings near the headline.
Fix: Add one piece of proof under the headline: a result, a customer count or a well-known customer.
- Good
One clear headline
"The all-in-one, AI-powered platform to transform your operations"
- Good
Headline short enough to read at a glance
10 words.
- Good
A next step on the opening screen
Buttons/links: "Learn more", "Contact us".
- Good
Opening screen is brief
31 words around the headline.
- Good
Short, readable sentences
Sentences average 11 words.
- Good
Set up for phones
Has a mobile viewport tag.
How the Homepage Clarity Check works
- 01
Enter your homepage
Type your domain. No sign-up and no email.
- 02
We find your opening screen
The checker reads your homepage like a browser and finds the main headline and the block around it, leaving out the menu.
- 03
Read your score
A 0–100 clarity score from 12 checks: headline, specificity, visitor-focused language, next step, choices, proof, length, readability, search description and phone setup.
- 04
See the five-second read
Where available, an AI reads only your opening screen, as a stranger would, and says what you offer, who it's for, why you and what to do next, then suggests a clearer headline.
- 05
Fix the biggest gaps
Problems are listed first, each with a specific fix.
Built and maintained by Swapan Kumar Manna, go-to-market and AI search strategist. Updated .
Questions about the Homepage Clarity Check
What it does, what it costs, and how far to trust the result.
01What is a homepage clarity check?
A free review of your homepage's opening screen that tells you whether a first-time visitor can quickly understand what you offer, who it's for, why to choose you and what to do next.
02What is the five-second test?
Show your page to someone for five seconds, then ask what they remember. StoryBrand's version, the "grunt test", asks whether they can say what you offer, how it makes their life better and what to do to buy it.
03How long do visitors take to decide whether to stay?
About ten seconds. Nielsen Norman Group's analysis of Microsoft Research data found the first 10 seconds of a visit decide whether people stay, so you need to make your value clear within them.
04What does the checklist look at?
One clear headline of 4–12 words, specific rather than generic claims, more 'you' than 'we', a next step near the headline that says what happens, no more than about three choices, proof near the top, a brief opening screen, short sentences, a search description and a mobile viewport tag.
05Does the checklist use AI?
No. The 12 checks read your page's text and structure directly. The optional five-second read uses AI; if it isn't available, the checklist is still complete.
06Is the homepage clarity check free?
Yes, completely free, with no sign-up and no email. Nothing about your site is stored.
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