Free sales pipeline calculator
Work back from your revenue target to the leads, opportunities and deals you need. Free, no email.
1Your numbers
Example numbers: replace with yours2Your pipeline plan
Your result will appear here
Fill in the form and press Calculate my plan. You'll get:
Leads you need
—
Your funnel
—
Pipeline to build
—
Leads every week
—
Plus the change that cuts the number most, and when opportunities must exist.
How the Sales Pipeline Calculator works
- 01
Set your target
Enter the new revenue you need and whether it's for the month, quarter or year.
- 02
Add your rates
Average deal size, sales cycle, the share of leads that qualify and the share of opportunities you win. Already-won revenue, open pipeline and website traffic are optional.
- 03
Read your plan
See the deals, qualified opportunities, pipeline value and leads you need, and how many per week.
- 04
Check the timing
See by which day opportunities must exist to close in the period, given your sales cycle.
- 05
Find your lever
See whether a higher win rate, a bigger deal or better lead conversion cuts the leads you need most.
Questions about the Sales Pipeline Calculator
What it does, what it costs, and how far to trust the result.
01What is a sales pipeline calculator?
A free tool that works back from a revenue target to the deals, qualified opportunities, pipeline value and leads you need, using your own deal size, win rate and conversion rates.
02How do I calculate how many leads I need?
Divide the revenue target by your average deal size to get deals, divide deals by your win rate to get opportunities, then divide opportunities by your lead-to-opportunity rate. A $1M target with $10K deals, a 25% win rate and 20% lead-to-opportunity needs 100 deals, 400 opportunities and 2,000 leads.
03What pipeline coverage ratio do I need?
About 1 ÷ your win rate. At a 25% win rate you need 4× your target in qualified pipeline; at 20% you need 5×; at 33%, 3×. The common '3× rule' only fits teams that win about a third of their qualified opportunities.
04Why does the sales cycle matter?
An opportunity created too late can't close in time. With a 60-day cycle, opportunities for a quarter must be in the pipeline in roughly its first month; if the cycle is longer than the period, this period's deals must already exist.
05What is sales velocity?
Opportunities × average deal size × win rate ÷ sales cycle length in days: the revenue your pipeline produces per day. Raising any of the first three, or shortening the cycle, raises it.
06Is the sales pipeline calculator free?
Yes, completely free, with no sign-up and no email. It runs in your browser and nothing you enter is sent anywhere.
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