Free email marketing ROI calculator
See the orders, revenue and profit your email list brings in each month, and what a subscriber is worth. Free, no email.
1Your numbers· per month
Example numbers: replace with yours2Your result· per month
Your result will appear here
Fill in the form and press Calculate my ROI. You'll get:
Email ROI
—
Orders and revenue
—
Revenue per $1 spent
—
Value of a subscriber
—
Plus how many orders cover your costs, and how it's worked out.
How the Email Marketing ROI Calculator works
- 01
Add your list
How many subscribers you have and how many emails you send each month.
- 02
Add your rates
Click rate (of emails delivered) and the share of people who click that buy. Clicks, not opens: Apple Mail marks most emails as opened.
- 03
Add value and cost
Average order value, your margin, and what email costs each month: platform, design, writing and staff time.
- 04
Read your result
Orders, revenue and profit each month, your return on email, and revenue for every $1 spent.
- 05
See what a subscriber is worth
Revenue per subscriber, revenue per 1,000 emails, and the orders you need to cover your costs.
Questions about the Email Marketing ROI Calculator
What it does, what it costs, and how far to trust the result.
01How do I calculate email marketing ROI?
Return = (profit from email − email costs) ÷ email costs. Profit from email = orders × order value × margin, where orders = emails sent × click rate × the share of clickers who buy. 10,000 subscribers, 4 emails a month, 2.5% clicks and 3% buying at $80 and 60% margin gives 30 orders, $2,400 revenue and $1,440 profit; against $500 of costs, that's a 188% return.
02Why use click rate instead of open rate?
Since 2021, Apple Mail Privacy Protection loads emails in the background, so most Apple Mail emails show as opened whether they were read or not. Clicks still need a real person, so they give a truer picture of what drives orders.
03What should I count as email costs?
Your email platform, any templates or design, writing, and the staff time spent planning, building and sending. Leaving out people's time makes email look more profitable than it is.
04What is an email subscriber worth?
Monthly revenue from email ÷ subscribers. In the example above, $2,400 from 10,000 subscribers is $0.24 a subscriber a month, which tells you how much you can spend to win a new one.
05Does it count sales that email influences later?
No. It counts orders from people who click and buy. Email also nudges people who buy later through another channel, so treat the result as a floor.
06Is the email marketing ROI calculator free?
Yes, completely free, with no sign-up and no email. It runs in your browser and nothing you enter is sent anywhere.
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