Product & Strategy
Building, positioning, and scaling products with clear strategy, execution frameworks, and market insight.
- 01The Only 3 Metrics That Prove Product-Market Fit
- 02How to Define Your Ideal Customer Profile in 7 Steps
- 03The 5-Phase Go-to-Market Playbook for Launch
How to Build a Strategic Plan Your Team Actually Executes
A strategic planning framework that closes the execution gap: the three elements (vision, goals, priorities), a 6-week process, OKR cascade, the one-page plan, budgeting, and a monthly cadence.
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How to Build a Product Strategy That Escapes the Build Trap
A complete product strategy framework: the three layers (vision, goals, roadmap), how to write a real vision, a 5-step build process, discovery, ruthless prioritization, and where AI fits.
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The 5-Phase Go-to-Market Playbook for Launch
A phased go-to-market playbook for launch: validate and presell, launch to a warm audience, retain your first 100, systematize, and scale — with channel and CAC guidance per phase.
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How to Define Your Ideal Customer Profile in 7 Steps
How to define your ideal customer profile in 7 steps: interview for acute pain, map firmographics, separate buyer from user, write the anti-ICP, and validate.
View full articleThe Only 3 Metrics That Prove Product-Market Fit
The three metrics that prove product-market fit — month-1 retention, LTV:CAC, and referral rate — with benchmarks, how to read them together, and what to ignore.
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Finding Product-Market Fit: The Data-Driven Framework for SaaS Founders
A metrics-first guide to product-market fit for SaaS founders: what PMF really means, the three signals that prove it, the Sean Ellis 40% test, and a scorecard to grade yourself.
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